Local SEO is important for small businesses to succeed in the locality they serve. This area of digital marketing can be simply described as marketing your brand to local leads and buyers. The concept may be very easy to grasp but in reality,local SEO is much more complicated. There are many steps to take and strategies to use to make it possible.
Here are some of the most basic techniques in improving your local SEO.
Make a Google My Business account
Optimize your Google listing,which is essentially your Business Profile. To do that,you must create a Google My Business account to associate that profile with. You have to fill out all the requested info on the account dashboard. These details will be added to your profile as it appears on the local search results,Google maps,and Google Search knowledge panel. Make sure to provide accurate information.
Get reviews from customers
Majority of online users take reviews as personal recommendations so you must pay attention to this aspect. Encourage your customers to write reviews of your business. You can do this in person after closing a sale or through email or text. Thank your customers for their reviews and respond to them politely.
Optimize for voice search
Optimize for how people speak to their devices when finding goods or services online. Voice search usually involves long-tail keywords. With this in mind,make your content more suitable for conversational tone. For instance,the use of questions starters such as who,what,and where can be integrated in your SEO content.
Create local content
It is also helps a lot if you create content relating to your locality. If there is a local event or story,for example,you can write a blog post about it. You may also produce a video featuring a local organization you support.
These are only some of the many techniques you can use to boost your local SEO. If you want to go the extra mile,there are companies offering local SEO training in Hong Kong. Whether you decide to hire an SEO company or get the job done on your own,it pays to know how local SEO works and how you can make a difference on your rankings.
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